Home | logistix

Agile package delivery for the 21st century

The logistics and transportation industry is vital to our global economy. Unfortunately, according to marketplace.org, 10% of shipped packages are not delivered on time. In the case of UPS, the main reason for delayed deliveries is outdated technology. The LogistiX experience offers a speedy and human-centered delivery process that utilizes 21st-century technology. Created using the double diamond process, LogistiX is designed for delivery men and women ages 18-65.

After researching UPS and affinitising, it became clear the DIAD needed to be more user-friendly. After UPS declined an interview, I asked Judy Edge—VP of FedEx—about why FedEx hasn’t upgraded to the latest handheld computer. With certain longing, Judy explained: “We are working towards using the most up to date technology, but, it is like building a new boat while you are sailing in the boat.” That said, the biggest challenge is working with the original technology. This challenge inspired the following additions: pre-shift stretching, visual routing, and simple communication. User testing prompted the addition of smart buttons. These buttons detect the two most common commands for users and maps them to buttons on either side of the DIAD for easy access.

In redesigning the DIAD I took the role of not just an artist, but a strategic designer. I focused on changes that would maximize driver efficiency. The current DIAD is purely functional and aims to instruct the driver and service the customer. The future of UX does not include this old-fashioned belief. For the package delivery industry, the UX mindset demands integrating the driver’s and customer’s needs and redefining their interaction. LogistiX delivers an exceptional user experience by placing equal value on the driver and the customer. The DIAD is an extension of the driver’s hand and can be used without touching the screen. LogistiX features smart buttons and machine learning that adjusts routes for prompt package deliveries.